Marketing is all about predicting the next trend or phenomenon. Many consumers change their mind about what they want on a daily basis, so you have to keep up! Being adaptable is one of the biggest challenges facing marketers, but it is also the thing that makes marketing so exciting!

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.


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